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About Us

We are the best kept secret on the internet. We are an American based company that offers only the finest “genuine” gemstone jewelry for a fraction of the price you will pay elsewhere. Our business model is simple, we save YOU money by avoiding all the costs associated with a brick and mortar store.

All of our jewelry is hand crafted, unique and has the highest color quality within the industry. Our gemstone jewelry is exclusive so you won’t find them in any retail outlets making it unique to you. The piece you see in the picture is the one you will receive so there are no disappointing surprises.

Compare our jewelry to those high end designer pieces and you will find we have the same quality with the same high end look for a fraction of the price. We specialize in high quality jewelry that can be passed down from generation to generation! We believe that people should be able to purchase top quality, high end jewelry without all of the markups seen in the jewelry industry. We are a Wisconsin based company located in Madison, WI that you can trust!

Most gems can be set in a simple .925 Sterling Silver setting for under $200 so pick out your gemstone and contact us with the type of setting you want!

If you cannot find what you are looking for on our website, check out our partner at www.stuller.com (a jewelry wholesaler) and choose from their huge selection of wedding and casual wear jewelry. Just send us the item number(s) you are interested in for a free quote.

With the thousands of choices you have, why buy from us?

  1. We buy our gemstones and settings directly from the manufacturers and pass the savings on to you.
  2. Personalized service with FREE shipping in the US.
  3. Over 25 years Goldsmithing experience.
  4. Everything in stock shipped within 24 hours (Your custom jewelry will take 3-4 weeks).
  5. Safe and secure transactions with a satisfaction guarantee (We accept PayPal and most major Credit Cards).
  6. Our pricing is some of the lowest in the industry.
  7. We are a proud member of “Angies List” and have very positive testimonials from our customers (See “Testimonial” section).

We look forward to serving you! Interested in a bulk purchase? Ask about our HUGE volume discounts.

If you are interested in buying our entire inventory, you can have it at our cost!